He hates being called Ahmed, so if you happen to see him on the street please shout ‘JIMMY’.
Has a reputation for being a people’s person, something that followed him all over the places where he worked. At different times he was physically present in Egypt, Qatar and Morocco, and remotely all over North Africa and LEVANT.
A resilient and strong-minded character, obsessed with success. Inspiring and purposeful, he won’t stop or back down in the face of trouble. His leadership in Morocco putting together a winning team, is the definition of perseverance and determination.
Has the capacity and bandwidth of a supercomputer. He ran client meetings in LEVANT in the mornings, retained departing associates in Egypt in the afternoons, worked on a 2 step cluster segmentation modelling for a client in Algeria in the evenings.
When he is not listening to rock music nor cruising on his bike, the Edinburgh University MBA holder is either spending days and nights wowing clients or attending to his beautiful twin boy and girl.
The opposite of a drama queen and the definition of cool, unless food is at stake, Z turns violent and at times of hunger she has done things that neither she nor us are proud of.
Zee is the fusion of art, marketing, and research within the industry, she is as creative as they come, her ability to dazzle visually is unequaled, she easily turns pieces of data and random information into compelling stories, but her true genius is in her aptitude for experimentation and in the process she will spot and create opportunities for clients beyond where others stopped.
She approaches everything with a great deal of passion and zeal, be it her colorful sticky notes, little plastic giraffes or enriching clients’ experiences through her work with Telecom & Technology, FMCG, Real Estate and Retail clients in Egypt, GCC and LEVANT. She really earns her reputation of being ‘Value Addition Expert’ to the extent that this exact title was once created specifically for her.
When it comes to fashion, Zee is never afraid to flaunt her silver snickers and matching it with a shiny fuchsia vest, but it’s not only fashion where she is an avant-garde artist, It’s the same spirit that had her mixing methods and tools to create genuine innovations.
Sylv, Sylfeen, Sylfie, Sylvia and even Sylvester are all names she has been called before, but to her close friends and family it’s Vana (with the exception of charming little nephew Alex (who calls her Na Na).
Don’t be fooled by the petite figure or her ‘tom & jerry’ CD-Case, Vana is the strongest (not physically though) in the team. Whether leading or being part of teams, her colleagues have always leaned on her during tough times, and not once has she failed to keep the momentum going.
Vana is a proof that ‘faster is always better’. Her accomplishments far exceed her age and years of experience, not only has she worked with FMCG and Technology clients, mastered pricing and segmentation techniques, put together and led teams, but also she knows first-hand what it means to be a client.
She is a natural born leader no matter on what or with whom she works or parties, she won’t always be at the front of the pack, but it won’t matter for Vana as her insistence and energy are enough to push everybody forward.
On weekends, she is out to change the world one deprived child at a time.
If you happen to be in the same room with Marwa (Farida to many of her friends), you will be taken by storm. She will heighten the energy, upturn the volume and takes on center stage. Her presence and ideas are guaranteed to amaze. P.S. she is so loud that you will probably hear her coming from a KM away – be prepared!
Whether it’s a multi-country qualitative mega-project or the electric wiring of the focus group rooms, Farida has quite a reputation for getting to the nitty-gritties of anything she takes on. Her commitment inspires her team members who quickly start to share a common spark and a recognizable qualitative ‘style’ that clients have described as ‘unmatchable within the market’.
But it’s not only that, she is also a non-conformist who loves challenging the status-quo. A passionate perfectionist who lives her work, and an artist who through 16+ years of work have given a lot to copycats but never imitated. (This doesn’t mean that she is older than 25 yrs. It’s just that she started her career at the age of 9)
A researcher at heart and a determined entrepreneur, Farida is a mother to a handsome young man and a gorgeous little girl.
Seif says, jokingly of course, he’s bi-polar. Yet we think he is more of a multiple personality kind of person with an unmistakable charisma.
One moment you’d find Seif singing his heart out with the Rolling Stones and the next moment he’d mumble ‘mafeesh sa7eb yetsa7eb’, He’s also the typical democratic-dictator who would hear you out till the end, but most probably would do what HE WANTS anyway. Except at home with his wife Mai, the chilled ‘art critic’.
If you’re with Seif at an office meeting, co-working space or a cigarette break, you can’t miss his presence. He’s the ‘out of the box’ thinker who always has an interesting story to tell to his colleagues and clients alike.
Seif is known for scooting around the office as he does on the streets with his scooter. You can also see it in his career, snowballing learnings across different domains from Telecom, CPG and real estate to media and banking, and between countries from Egypt to Algeria and Singapore and back.
He is one person who tries really hard to hide his passion but with absolutely no luck. It shows in everything he approaches, be it putting his heart into a segmentation study, playing FIFA on his cellphone or running around his adorable baby Hima with his GoPro.
Phier – I get operations running
Samer will always do it himself – don’t be surprised if you find him taking out 6’’ nails out his
blazer’s inside pocket to fix a broken piece of furniture, or multi-set of screwdrivers to tighten a
loose door knob, he can’t help but fix things and he is always ready with his tools – he is the
closest a normal person can be to Yousra in ‘ElErhab w ElKabab’.
His down to earth and humble nature works magic with people, he is an expert
conversationalist, approachable and an empathetic listener. whether during his client servicing
times, qualitative moderation stints and/or his days leading operations teams, Samer gets things
done for and with people.
Across the team he is not only the most experienced but also the most diversified. Within the
MR industry he has done client servicing and operations, Qualitative and Quantitative, and
outside MR he managed projects for various business services entities and handled operations
and logistics as well. His versatility is a statement, a way of life, best described as being a true
‘Jack of all trades’.
A loving father to a lovely girl and an adorable little boy, and also an enthusiastic sportsman
who in his younger days got physical on handball courts and spent hours at the gym pumping
iron, and currently he is set on exploring the bottom of the ocean.