PHI Marketing Research

PHI marketing research is one of the leading companies operating across MENAP region, it’s services will help you answer questions regarding your market, consumers and the economy. Aiding you to decide on the best way to move forward, and remain a step ahead and ensure that you have the knowledge needed to take decisions and grow in your market. PHI MR provides fully integrated marketing research services.

So how can we help you right now?

  • In store performance
  • Concept Creation & testing
  • Early brand evaluation
  • Brand Health
  • POSM effectiveness
  • Brand & Comms Evaluation
  • Category U&A
  • Social Media Track
  • Ad Evaluation
  • Product Test
  • Shop-alongs
  • Segmentation & Profiling
  • Customer Experience
  • Pre/Post Ad testing
  • Mystery Shopping
  • Sizing
  • Data Analytics
  • Consumer Panel
  • Idea generation
  • Store exit interviews
  • Pricing

Let us help you Win with your consumers

Quality Of Workforce

whether they’re recruiters, supervisors or interviewers, we closely select them and monitor their performance.

Data Collection

All tablets used for computer aided interviews are GPS enabled to track & supervise our interviewers & all telephonic interviews are recorded and can be listened to live.

Data Checks

In addition to Phi Field & Tab standard quality checks, Phi MR’s operations head acts as an additional layer conducting multiple independent quality checks in addition to overall project management.

Service Request

How we can help you