PHI MR

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Framework
Philosophy
Point of view
Approach
Methodology
Frame of mind
Mindset
Line of thought.

Simply, this is how we examine and analyze people, brands, markets & consumers

Shaped by the world around and within us, people form mental, emotional and physical notions These notions are constantly changing over time. At PHI we are dedicated to deciphering such notions. Having the complicated consumer in mind, we decided to follow the consumers throughout their purchase journey.

So what is the Moments of Truth path?

Initially, created by P&G, the model coined 2 moments; 1st moment at the shelf and 2nd moment post purchase.

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Later P&G also added the 3rd moment when consumers voice their opinions.

And Finally, the latest addition, restaged by Google and adopted by marketers a new moment, ZMOT, which includes searching for info.

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Let us help you WIN with your consumers


QUALITY OF WORKFORCE

whether they’re recruiters, supervisors or interviewers, we closely select them and monitor their performance.


DATA COLLECTION

All tablets used for computer aided interviews are GPS enabled to track & supervise our interviewers & all telephonic interviews are recorded and can be listened to live.


Data Checks

In addition to Phi Field & Tab standard quality checks, Phi MR’s operations head acts as an additional layer conducting multiple independent quality checks in addition to overall project management.

So how can we help you right now?

In store performance
Concept Creation & testing
Early brand evaluation
Brand Health
POSM effectiveness
Brand & Comms Evaluation
Category U&A
Social Media Track
Ad Evaluation
Product Test
Shop-alongs
Segmentation & Profiling
Customer Experience
Pre/Post Ad testing
Mystery Shopping
Sizing
Data Analytics
Consumer Panel
Idea generation
Store exit interviews
Pricing

all with the promise of a complete & different story