PHI marketing research is one of the leading companies operating across MENAP region, it’s services will help you answer questions regarding your market, consumers and the economy. Aiding you to decide on the best way to move forward, and remain a step ahead and ensure that you have the knowledge needed to take decisions and grow in your market. PHI MR provides fully integrated marketing research services.
So how can we help you right now?
In store performance
Concept Creation & testing
Early brand evaluation
Brand Health
POSM effectiveness
Brand & Comms Evaluation
Category U&A
Social Media Track
Ad Evaluation
Product Test
Shop-alongs
Segmentation & Profiling
Customer Experience
Pre/Post Ad testing
Mystery Shopping
Sizing
Data Analytics
Consumer Panel
Idea generation
Store exit interviews
Pricing
Let us help you Win with your consumers
Quality Of Workforce
whether they’re recruiters, supervisors or interviewers, we closely select them and monitor their performance.
Data Collection
All tablets used for computer aided interviews are GPS enabled to track & supervise our interviewers & all telephonic interviews are recorded and can be listened to live.
Data Checks
In addition to Phi Field & Tab standard quality checks, Phi MR’s operations head acts as an additional layer conducting multiple independent quality checks in addition to overall project management.
